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| AND WHAT ARE THE ADVERTISERS PAYING FOR? AUDIENCES. AND SO IT ISN'T SO MUCH THAT THE MEDIA ARE SELLING YOU A PRODUCT -- THEIR OUTPUT -- THEY'RE ALSO SELLING ADVERTISERS A PRODUCT -- YOU. |
Noam Chomsky - The 5 Filters of the Mass Media Machine
According to American linguist and political activist, Noam Chomsky, media operate through 5 filters: ownership, advertising, the media elite, flak and the common enemy.
Follow #MediaTheorised, an online project by Al Jazeera English’s media analysis show The Listening Post
Facebook: /AJListeningPost
Twitter: @AJListeningPost
Narrated by Amy Goodman, Executive Producer of Democracy Now!
Designed and animated by Pierangelo Pirak
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Be seeing you.
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